Word-of-Mouth Communication and Social Learning
نویسندگان
چکیده
منابع مشابه
Job Matching , Social Network and Word - of - Mouth Communication ∗
Workers are embedded within a network of social relationships and can communicate through word-of-mouth. They can Þnd a job through either formal agencies or personal contacts. From this micro scenario, we derive an aggregate matching function that has the standard properties but fails to be homogeneous of degree one. Search frictions arise endogenously because of coordination failures between ...
متن کاملlocus of control and word of mouth communication among consumer
word of mouth communications in marketing is one of the important informal communication tools between consumer of goods, service and organizations which is appointed with the researchers. the purpose of this study is to determine the relationship between locus of control with word of mouth communication between students of isfahan university. this is a survey study which it is samples were 243...
متن کاملWord-of-mouth learning
This paper analyzes a model of rational word-of-mouth learning, in which successive generations of agents make once-and-for-all choices between two alternatives. Before making a decision, each new agent samples N old ones and asks them which choice they used and how satisfied they were with it. If (a) the sampling rule is “unbiased” in the sense that the samples are representative of the overal...
متن کاملestablishing trust in social commerce through social word of mouth
social commerce, a new stream in e-commerce, enables hyper-informed consumers to support the businesses in new product development. hyper-informed consumers are the results of online communication provided by social media. these consumers have been empowered by web 2.0 technologies to have online communication, which drives value for the companies in new product development. trust is one the va...
متن کاملWord of mouth in social learning: The effects of word of mouth advice in the smartphone market
Objectives The objective of this thesis is to examine word of mouth advice and its relationship with product sales and market shares in the context of the smartphone market. The thesis aims to determine the key properties of valuable word of mouth advice from a consumer’s perspective and seeks to identify the effects of sources and transmission methods on the valuation of word of mouth advice. ...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
ژورنال
عنوان ژورنال: The Quarterly Journal of Economics
سال: 1995
ISSN: 0033-5533,1531-4650
DOI: 10.2307/2118512